Jordan Brand officially unveils their upcoming Jordan Brand x Fragment Collection. The collection will include the Air Jordan 3, Jordan Air Cadence, Air Jordan 35 and matching apparel.
Hiroshi Fujiwara’s take on the Air Jordan 3 mirrors the understated approach to classic footwear that he’s made his signature. With ode to the 2004 Orca pack, the Jordan 3 is presented in a simple Black and White scheme with balanced branding. The heel counter showcases a bold Fragment logo read through a transparent Jumpman. Its set-up celebrates Fujiwara’s love of the Jumpman logo, which first appeared on the Jordan 3, and with the overlay of brand marks initiates a new aesthetic cue.
Presented with a neutral grey base, the Jordan Cadence reprises the Jordan 3’s heel Air unit. The style matches neatly with the P.E. mood of the apparel: a simple, everyday vibe with a modern twist.
The Jordan 3 debuted visible technology in the Jordan line. With the Jordan 35 (which will be officially unveiled later this fall), on-court innovation is advanced. Fujiwara dresses the latest Jordan Brand game shoe in classic sport colors: black, blue and white. The effect is a full circle from his original Jordan I and a bridge between the nostalgia-tinged apparel and future sport performance. One must ask: What history will be made in these?
All three shoes include a discrete tooling code on the midsole, a common feature of Fragment Design collaborations, marking model and season.
Hiroshi Fujiwara, the “Godfather of Harajuku” and founder of Fragment Design, highlights classic American gym wear — raglan fleece, T-shirts and nylon pants — in home (grey) and away (blue) colors. “I was looking at the vintage Jordan collections. I wanted to feel what the clothes looked like — the atmosphere and what it felt like to wear them then, including nylon tracksuits,” he says.
Several sweatshirts are emblazoned with distinct typography, evocative of ’80s standard-issue sportswear, while others transpose photos of Jordan in action. These images become iconography — a moment etched in imagination, future nostalgia in motion. It’s there that the collection’s voice is clearly formed. It’s all about honoring potent memories.
The Jordan Brand x Fragment Collection will release globally on September 17th, except for the Fragment x Air Jordan 35 which launches October 28th.
The post The Jordan Brand x Fragment Collection Is Officially Unveiled appeared first on KicksOnFire.com.
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