Virgil Abloh is back with Jordan Brand once again as both parties are coming together for All-Star Weekend with the release of the OFF-WHITE x Air Jordan 5. The shoe celebrates the 30th anniversary of the Air Jordan 5 and also celebrates the city of Chicago who will be hosting All-Star Weekend this year. Virgil recently sat down with Jordan Brand to speak about the design details for his next collaboration with the brand.
“What comes next, after a series of collaborative Nike Running, Tennis and Skateboarding-inspired product, is the new Off-White x Air Jordan V, a shoe re-designed with an ambitious approach — to redefine the idea of Nike Air itself. The move is partially nostalgic, a tie back to the first Air Jordan that Virgil ever owned, and that he convinced his parents to buy for him, the Black Metallic Air Jordan V. “My parents were like, ‘I don’t get it. What’s the big deal?’” remembers Virgil. “For me, it was like they came from a superhero. I was sleeping with the shoes in my bedroom, on the dresser, so I could see them when I woke up.”
Building on his personal memories with the shoe, Virgil was shown some market research about how much Nike Air means to consumers. “I’m still enamored by the idea of Nike Air,” he says. “Nike did a survey around the world, and in some places, people had the impression that Nike Air is more pure than actual air.” Virgil abstracted this idea with holes, which are present on the Off-White x AJV design and box (and the recent Off-White x Nike Dunk releases, as well). “I came up with this new language, which is having these holes through everything,” Virgil explains. “You know, the same air that’s outside is in the product. So that’s why there are holes in the box, too.”
Retailing for $225 in adult sizes, look for this Off-White x Air Jordan 5 at select Jordan Brand stores and online on February 15. Click and bookmark our official Off-White
x Air Jordan 5 hub page now for everything you need to know about the sneaker and where to buy it online. Always keep it locked to KicksOnFire for the latest in sneaker news, release dates and where to purchase your favorite kicks.
via: air.jordan.com
The post Virgil Abloh Breaks Down The Design Of The Off-White x Air Jordan 5 appeared first on KicksOnFire.com.
from https://ift.tt/2ONVll7 Andres Carrillo
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