Teased yesterday, Jordan Brand now gives us an official look at the Air Jordan 34, one of the lightest basketball shoes ever created by Jordan Brand (size 9 weighs 13.1 oz). The shoe delivers by stripping away non-essential material from the tooling and upper to leave athletes only what they need.
“Work on this shoe began by collating feedback from the Air Jordan XXXIII,” says Jordan Brand designer Tate Kuerbis. “Athletes noted a desire to improve traction and reduce weight — that became our starting point. We focused on athletes who are playing above the rim and making them more explosive.”
The solution follows Jordan Brand’s longstanding commitment to game-changing innovation with the introduction of the Jordan Eclipse Plate. This technology, formed by two Pebax pieces and a forefoot Zoom Air unit, helps provide optimal explosion off the foot.
“The Eclipse Plate takes the inherent values of the propulsion Flight Plate, a technology that is well-loved by Jordan athletes, and helps reduce the overall stiffness and strips down the weight,” says Kuerbis. “We achieve this by thinking about the type of plate materials used and how we can harness the principle value of each element.”
That idea is best articulated in the Air Jordan XXXIV’s forefoot Zoom Air unit. To unlock the full deflection point of the unit — maximizing its piston-like effect — the Eclipse Plate forms a cove, which allows the unit to compress and move without restraint. The composition of the plate, with its focus on stability (particularly in the heel), then gives more control to basketball’s full range of explosive movements: cuts, sprints, jumps.
Augmenting the properties of the Eclipse Plate is a herringbone traction pattern that, in unapologetic Jordan Brand fashion, promises a new performance benchmark to the standard scheme. After conducting athlete foot scans, the rationale for using a classic pattern is that it propels a superior first step and a quick cut, while also helping players to stop on a dime while on defense.
Tried and true basketball design is also fundamental to the XXXIV’s upper. What you see is what you get: heel counter, tongue, eyestay, midfoot reinforcer. “One of the things I love about this shoe is that it doesn’t remind you of any Jordan from the past,” says Kuerbis. “But it does remind you of the purest form of a basketball shoe.”
Above you will see the model done in two colorways nicknamed Bred and Blue Void. It’s also worth mentioning that colorway will have unique and discoverable marks (for example, the heel counter branding is different on each colorway). Additionally, the outsole, “J4 – 34, 2.89-2019” is featured to represent the 30th anniversary from the Air Jordan IV to the Air Jordan XXXIV.
The Air Jordan 34 will be worn by select Jordan Brand athletes and partner high school and collegiate teams. Look for the Air Jordan 34 to debut on The shoe September 25 for the retail price of $180.
via: Nike
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