Let’s be real here, the Travis Scott x Air Jordan 1 Retro High OG release sold itself. Retailers don’t have to do a damn to convince you to buy a pair because they all know that the majority of us wanted a pair. That said, Barcelona-base retails Foot District knew how highly coveted this release was going to be, so they decided to throw a huge Astroworld-themed launch event for the Travis Scott 1s.
It all began the Thursday before the release, when an Instagram video post was uploaded showing a roller coaster ride that quickly turns into the Nike logo, that then gets flipped to its reverse side. Comments guessing its meaning were subsequently posted by followers and rumors began to spread throughout social media networks and, thus, hype began to build.
The next day, people were unexpectedly summoned through social networks to go to the store to collect a token that would give access to an event in which the sneakers would be raffled off. The lucky ones who got the token would receive an email a few hours later with more details of the event.
The email arrived and stated that the raffle participants would be going to Tibidabo Amusement Park. The rumors were confirmed, Travis Scott and Jordan were behind it all.
Upon arrival at the park, the raffle then took place with the well-known slot machine. While the participants tried to locate it in the maze of mirrors, others waited outside listening to music, drinking beer or soda, and eating hot dogs and cotton candy. All this, with the city of Barcelona at their feet, in a setting unlike any other.
At the end of the raffle and, as expected, there was a bit of disappointment from the losers mixed with the joy of the winners. However, they did not know it, but there would be no losers since Foot District had an ace up their sleeve. The store made sure that everyone attending the event had access to buy the shoe! Disappointment had no place at this event which turned out to be a clear celebration of sneaker culture.
via: Foot District
The post Foot District Creates Astroworld-Themed Event For Launch Of Travis Scott x Air Jordan 1 Retro High OG appeared first on KicksOnFire.com.
from http://bit.ly/2waaljz JuanofaKind
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